Later on, when you’re ready to ask your donors to give again, you’ll be able to use merge tags to personalize mass emails and thank donors for their specific contribution. For donors who gave to each campaign, add the $ amount given.
Tip: create separate columns in your contact spreadsheet for each of your most recent fundraising campaigns.Add custom fields to Mailchimp by including additional columns in your file.Include board members, staff, mailing list signups from other sources, volunteers, and donors.Upload your existing contacts in bulk using a.Before you send any emails, you’ll need to load all of your existing contacts into the platform (just make sure they’ve already given their consent for outreach): It’s easy to get your contact data into Mailchimp. Upload your existing contacts with custom fields And we can’t emphasize enough how useful Mailchimp’s platform is for personalized, segmented mass communications at scale. Personalization is a REALLY BIG DEAL for your online fundraising. #2 You can segment + personalize your outreach in Mailchimp When you’re ready, check out their getting started guide. We recommend creating an account and diving right in for some hands-on learning. Luckily, their product is extremely well-documented. While the cost will make you do a little dance and breathe a sigh of relief knowing that it will be that much easier to convince your board to adopt a new platform-you’ll need to invest time to learn how Mailchimp works and to set it up to meet your needs. As your mailing list and fundraising revenue grows, they offer a nonprofit discount on their paid subscription.
Best email marketing software for nonprofits free#
Mailchimp’s forever free plan will give you the tools you need to get started with email marketing. So it’s a big deal that Mailchimp is free for up to 2,000 contacts and 12,000 emails per month. We know that your small nonprofit is working with limited resources. 6 reasons why Mailchimp is great for small nonprofits: While we’ve tried and tested many of the options out there, we’re now big fans of Mailchimp as an email marketing solution for small nonprofits. Some CRMs also offer mass email functionality, but with limited flexibility for design if you don’t know HTML. You can use add-ons like YAMM (Yet Another Mail Merge) to send messages in bulk through Gmail. Since it’s not possible to email a big list of contacts one by one, nonprofits use email marketing software to send mass communications. It’s how you cultivate support, share your campaigns, and build relationships at scale.
Estimated Reading Time: 6 minutes Nonprofit Email Marketing with MailchimpĮmail marketing is a fundamental piece of your online fundraising strategy.
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